COLLECTION DEVELOPMENT SERVICES
From design to ready-to-sell.
For lingerie and swimwear brands who are serious about getting it right.
From first idea through to fit-approved, production-ready collection — I work alongside you to design, develop and refine products that are ready to sell, built to last, and genuinely wanted by your customer.
Most designers focus on trends and fashion illustrations. This isn’t that. Independent lingerie and swimwear brands don’t need to follow trends — your customers aren’t looking for what’s on the high street. They’re looking for something made for them. An amazing bra fit is something women will always want, and as an independent brand you have the freedom to get that right in a way the high street never can.
Every collection I develop is built around three things:
A distinctive brand beyond trends
Timeless, intentional collections that outlast seasons and build real brand loyalty.
Your dream customer first
Everything designed around the person buying it — not the mood board.
Fit above everything
The thing that drives 5-star reviews, minimal returns, and customers who come back year after year.
“When you lead with these three things, you get designs your dream customer actually wants, five star reviews, minimal returns, and repeat customers buying from you year after year.”
My process has been shaped through years of working with brands at every stage — and I’ve taken what genuinely works and built it into how I approach every project. If you want quick tech packs, fast fashion or rushing to launch without the foundations to set yourself up to fail, then you won’t find that here.
This is right for you if your brand is one of these:
- Luxury or premium brands
- Sustainable and ethical brands
- Brands with a strong movement or story behind them
- Innovative product ideas
- Unique aesthetics that last the test of time
- Timeless, non-trend-led collections
- Serious founders with funding in place
- Brands wanting a dedicated seasonal designer
01 Brand foundations
You know exactly who you’re designing for — and every decision that follows is sharper because of it.
Before a single design is drawn, we get clear on your brand positioning, your dream customer, and what makes your collection distinctly yours. This is the stage most founders skip — and it’s the reason most collections don’t sell the way they should. Getting this right means everything that comes after it has direction, purpose, and commercial logic behind it.
02 Creative and design development
A collection that looks like you, sells to your customer, and stands apart from everything else on the market.
Design direction, mood, colour, silhouette, and style development — all built around your brand identity and your customer, not trends. You end up with a cohesive collection that has a clear point of view, is genuinely wearable, and is designed to move.
03 Tech packs and technical updates
Your manufacturer has everything they need — and nothing gets lost in translation.
Detailed, production-ready tech packs for every style, plus updates as sampling progresses. This is the document your manufacturer works from and it needs to be exact. Done properly, it reduces errors, speeds up sampling, and protects your design intent all the way to final production.
04 Fit perfected — patterns, sampling and CLO 3D
Garments that fit the way they should — so customers keep them, love them, and come back for more.
Pattern drafting, physical and digital sampling via CLO 3D, and fit refinement until every style is exactly right. Fit is the single biggest driver of returns and repeat purchases in lingerie and swimwear — this stage is where you protect your brand reputation and build the kind of customer loyalty that compounds over time.
05 Factory pairing
You go into production with a manufacturer who actually fits your brand — not just the first one who replied.
Finding the right factory is one of the most important and most underestimated decisions you’ll make. I match you with manufacturers from my personally vetted network who specialise in lingerie and swimwear, work with independent brands, and have the MOQs and communication standards your project needs.
06 Grading
Your collection sized correctly across your full range — so every customer gets the fit, not just the sample size.
Specialist lingerie and swimwear grading with fit review built in. Not guessed at by a generalist — done by someone who understands how these fabrics behave, how the fit changes across a size range, and how to keep the integrity of your original pattern intact at every size.
07 Consulting
Throughout collection development you’re guided by Yelena who has been working with lingerie and swimwear garments for 15+ years.
There’s many decisions that have to be made when creating a collection and it’s not always easy to know the best way forward by yourself, sometimes it’s hard to see the bigger picture, so this is why through each project there are regular consultancy calls and support through emails so that you know you’re taking the best route forward.
If you want a collection that fits perfectly, sells confidently, and builds a brand that lasts then apply today.
Full packages start from £4900 for 1 wired bra and 1 knicker from idea to production ready. All projects are priced individually. Please apply for a bespoke quote.