Hi, I’m Yelena…. Designer, Developer & Lingerie Brand Consultant

I’ve been working in lingerie and swimwear product development for over 13 years now, and I’ve helped bring hundreds of designs to life; from period pants to maternity bras, soft bras for small busts to wire-free support for fuller sizes.

It all started with a handmade lingerie brand I launched while studying Contour Fashion at university (and yes, I was making everything myself on a domestic sewing machine). After graduating, I joined a luxury lingerie brand in London and got thrown into the deep end — sketching, sourcing, fitting, grading, packing orders, doing the post office runs… all of it. It taught me how a collection really comes together.

When I became unwell a few years later, I had to step back from the fast pace of the fashion world. But I didn’t stop designing. I started Sew Projects, my lingerie sewing brand where I create comfy and innovative patterns, like the Moontide period pants and a wire-free soft bra for a wide range of bust sizes. I also teach others how to sew, design, and understand fit through online courses and kits.

These days, I focus working directly with brands, helping founders and designers bring their vision to life with expert guidance, clear strategy, and technical know-how. Whether you’re just getting started or scaling up your product range, I’m here to help you make it real — and make it work.

These days, I work with lingerie and swimwear brands at all stages – from the first spark of an idea to ready-for-production collections. I help them make smart design decisions, create technical packs, refine their fit, and build products that feel good, function well, and actually sell.