Here at Yelena Designs, we help lingerie and swimwear founders create thoughtful collections that women actually want to buy. We help you go from idea to launch, designing, developing and refining well fitting collections that are ready to sell to your customers.
Most designers only focus on trends and fashion illustrations, but here we focus on bringing thoughtful collections to life so that your brand lasts the test of time and is actually what women want to buy.
Our three thoughtful areas –
- Building a distinctive brand beyond trends
- Leading with your dream customer
- Creating the perfect fit
When you lead your collection with these 3 things, you get designs that are wanted by your dream customer, 5* reviews with minimal returns and have repeat customers buying from you year after year.
My thoughtful process has been thoughtfully shaped (see what I did there!) through years of working with start-up and established brands, and my experience within my own business. I’ve taken what has genuinely worked and I’m passing that on to you, so you can create the brand of your dreams that actually thrives!
If you want quick tech packs, fast fashion or rushing to launch without the foundations, then you won’t find that here.
I collaborate with founders, working closely alongside you to bring your idea to life, using my thoughtful process to ensure success for launch but also for the future too!