Who we are
This website is operated by Yelena Designs, a sole trader based in Norfolk, UK. Our website address is: https://yelenadesigns.com
If you have any questions about this privacy policy or how we handle your data, you can contact us at hello@yelenadesigns.com.
What Data We Collect and Why
We collect personal data in the following ways:
Email sign-ups and waitlists
When you sign up to our waitlist or email newsletter (Behind the Brand), we collect your name and email address. We use this to send you relevant emails about our programmes, offers, and business tips for fashion brand founders. The legal basis for this is your consent, given when you submit the sign-up form.
Discovery call enquiries
When you complete our discovery call form, we collect the information you provide (such as your name, email address, and details about your business). We use this solely to prepare for and conduct your discovery call and to follow up with you about working together. The legal basis for this is our legitimate interest in responding to your enquiry.
Client work
When you become a client of Yelena Designs, we collect and process personal and business information as necessary to deliver our services to you. This is governed by the contract we have in place between us. The legal basis for processing this data is the performance of that contract.
Website browsing
Like most websites, ours uses cookies to help it function correctly. Our site may also include embedded content from other platforms (such as Instagram or YouTube). Embedded content behaves as if you have visited those websites directly and may collect data or use cookies according to their own privacy policies.
Payment Processing
Payments for our products and services are processed securely via Stripe and Wise. We do not store your payment details ourselves. Please refer to their respective privacy policies for information on how they handle your data:
• Stripe: https://stripe.com/gb/privacy
• Wise: https://wise.com/gb/legal/privacy-policy
Third-Party Tools We Use
We use the following third-party platforms to help run our business. Each has its own privacy policy and is GDPR compliant:
• MailerLite — email marketing and subscriber management (https://www.mailerlite.com/legal/privacy-policy)
• Stripe — payment processing (https://stripe.com/gb/privacy)
• Wise — payment processing (https://wise.com/gb/legal/privacy-policy)
We do not sell your data to any third parties.
How Long We Keep Your Data
We retain your data only for as long as necessary:
• Email subscribers: for as long as you remain subscribed. You can unsubscribe at any time using the link in any of our emails.
• Discovery call enquiries: we retain these for a reasonable period in case you decide to work with us, after which they are deleted.
• Client data: retained for as long as required to deliver our services and meet any legal obligations, such as keeping financial records.
Your Rights
Under UK GDPR, you have the right to:
• Access the personal data we hold about you
• Request correction of any inaccurate data
• Request deletion of your data
• Withdraw your consent at any time
• Object to how we use your data
• Request a copy of your data in a portable format
To exercise any of these rights, please contact us at hello@yelenadesigns.com. We will respond within 30 days.
If you are unhappy with how we handle your data, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk.
Cookies
Our website uses cookies to help it function. These may include temporary cookies set when you visit certain pages, and cookies that remember your preferences. We do not use cookies for advertising purposes. You can adjust your browser settings to refuse cookies, though this may affect how the website functions.
Changes to This Policy
We may update this privacy policy from time to time. When we do, we will update the date at the top of this page. We encourage you to check back periodically.
Contact Us
If you have any questions about this privacy policy, please get in touch:
Yelena Designs
Norfolk, UK
hello@yelenadesigns.com