Partnering with lingerie and swimwear brand founders who are ready to build their dream brand. In 6-12 months we take your idea to launch, creating collections that solve the problems women actually face — and building you a brand that gives freedom, fulfilment, and long-term success.

This is for you if…

  • you have a unique idea but don’t know how to turn it into a profitable brand.
  • you want to create products that solve real women’s problems — not just follow catwalk trends.
  • you’re tired of wasting money on the wrong things and want a clear process that takes you from idea to launch.
  • you dream of running your own business, being your own boss, and creating impact through timeless design.

If that sounds like you then my concept to launch package is for you!

You’ll love this if you want to…

  • develop premium, well-fitting products you can be proud of
  • avoid beginner mistakes and fast-track your learning
  • have expert support in design, strategy, fit and manufacturing
  • launch with confidence — knowing your product is ready and your brand is positioned correctly

What makes this different

You’re not just getting a designer who hands over files — you’re getting someone who thinks deeply about every stage of your product. Your concepts are shaped around what your customer actually needs, not generic trends, and every design is developed with intention. Fit is prioritised from the start, and the materials, finishes and technical choices are treated with the same care as the aesthetics. It means you launch with products that feel considered, beautifully executed, and genuinely ready for the market.

I offer two different packages aimed at start-ups and new brands:

Option 1 – With Pattern

  • We create your lingerie or swimwear patterns in-house, then sample and fit them. Ideal if you want to own your patterns, plan to work with a sewing-only factory, or have an innovative design that needs detailed testing.

Option 2 – Pattern Created by Manufacturer

  • Your chosen factory creates the pattern. Best for simpler garments, styles outside lingerie/swimwear, or when working with full-production factories (often with higher MOQs).

So if this sounds perfect for you and you’re ready to start building your dream brand then…

Book a discovery call to get started

Lingerie and swimwear brands typically take longer to launch than outerwear brands due to the increased complexity of fit and fabric selection required for intimate apparel. Founders should expect a preparation period of approximately 9–18 months from the start of the Concept to Launch package. Timelines can vary depending on the size and complexity of the project, the number of products involved, and any unforeseen delays, which may extend this timeframe. The Concept to Launch package usually concludes within 6–12 months, before bulk production begins.

A pattern is a technical template used to cut fabric and create the structure of a garment once it is sewn together. Every cut-and-sew garment requires a pattern, which is typically developed by the manufacturer using the information provided in a tech pack. As a pattern maker, I can create patterns for your brand’s garments as part of this package. When patterns are created by me, they belong to you and can be taken to your chosen manufacturer. It is important to note that pattern ownership policies vary between manufacturers. Some will sell patterns to you, while others retain ownership, which can limit how and where they are used.

I totally understand that you may not need all services and if you don't require the whole package, we can speak about this on the discovery call.

Throughout my experience, I have learnt where most founders go wrong or face challenges, so this package requires all product development services to seamlessly create thoughtful collections that are actually what your customers want to buy. Every stage is strategically thought through. I don't advise skipping any stage as your collection may not be as successful prior to or after launch.

The investment for this package varies depending on the scope of the project. The full package with in-house patterns is a higher investment than the version without patterns. As a general guide, projects involving an innovative bra typically start from £3,500 for the package with 'in-house patterns'. Payment plans are also available.

You will need a clear idea you want to develop into a brand, along with an understanding of who the brand is for. Visual references are not essential at this stage, but they can be helpful if you have them. This is a collaborative process, so your input, decision-making, and engagement throughout the project are essential. You will also need funding to invest in the development of your brand. Building a successful brand takes time and consistent effort, so a level of dedication, commitment, and readiness to actively participate in the process is required.