Lingerie & Swimwear Tech Packs: Why They’re Essential for Your Brand’s Success
Launching a lingerie or swimwear brand comes with countless technical steps — and skipping over a proper tech pack is one of the most common and costly mistakes new designers make. A tech pack is your production blueprint, and without it, even the best ideas can fall apart during sampling or manufacturing. In this post, I’ll explain why tech packs for lingerie and swimwear are not only essential, but the key to launching a successful, scalable collection with confidence.
What Is a Tech Pack and Why Does It Matter?
A technical specification pack (tech pack) for short, is the blueprint for your products and tells your manufacture how o take your 2D design and turn it into a 3D garment.
Your manufacture will take your tech pack and create a pattern from it, will source the fabrics you need based on what’s in our tech pack, know how to construct it and also how to create other sizes if you opt for a graded tech pack.
Sounds simple right?
Well unfortunately not. The problem arises when your tech pack is not strong, meaning it doesn’t contain enough detail presented in an easily readable way for your manufacturers to interpret your design. The result? samples that do not resemble your design or are just way off in either fit, materials or construction method.
Why Lingerie and Swimwear Require Specialist Tech Packs
Unfortunately I have seen some tech packs that are just not specific and detailed enough for lingerie and swimwear products. They either don’t have enough measurements so the fit is not coming out well in the samples, or there is not enough stitching detail so the construction has been interpreted wrongly. These are so important for a brand that has longevity. If your fit is not good on lingerie garments then I can tell you now with my 13 years of experience in this niche, customers will not be coming back; and if the construction has not been interpreted and has been made cheaply then your luxury lingerie brand will not live up to it’s name and again you’ll be turning your dream customers away.
As you can see it’s so so important to get this right for the profitable and longevity of your brand, this stage really can’t be done half-arsed. It is also very time consuming, costly and incredibly frustrating and to be honest that is the last thing any business owner needs when they are developing a new collection or starting up a brand!
You are in good hands with me!
I want to save you from that frustration which is why I have created a free resource which includes me 3 key ingredients to a SUCCESSFUL tech pack!
Just click on the photo below to download it!
