Yelena Design
  • About
  • Services
    • New and Start-up Brand Founders
    • Established Brand Packages
      • Next Collection
      • Fit Perfect
      • Lingerie and swimwear Pattern Grading
    • Tailored Success Call
  • Selected Works
  • Testimonials
  • Contact Me
  • Blog
  • Next collection package for established lingerie and swimwear brands
  • Fit Perfect package for established lingerie and swimwear brands
  • Lingerie and swimwear size grading package for established lingerie and swimwear brands
If you’re building a lingerie or swimwear brand, y If you’re building a lingerie or swimwear brand, you’ve probably already realised this part is way harder than it looks: These fabrics are nothing like woven or cotton outerwear. They stretch, move, and behave differently on the body, so choosing the wrong one can completely change the fit, support, comfort, and durability of your design. And this is where most founders lose the most time, money, and confidence. I see it all the time... amazing ideas get stuck because: ❌ The fabrics don’t perform the way the founder expected ❌The stretch percentage and retention throws the fit off ❌ Samples don’t match the original illustration ❌ Every “next step” feels like a guess And suddenly launch feels miles away 😩 But imagine this instead: ✅ You finally know your fabrics will actually work for your design — no more remaking samples or guessing the stretch. ✅ Your fit makes sense, everything sits how it should, and your product feels premium… because it’s built properly from the start. ✅You’re no longer second-guessing or wasting money, and suddenly the path to launch feels clear instead of chaotic. And the best part? You can finally move out of the “spending hundreds” phase… and into the “earning thousands” phase 🤩 because your product is ready, your decisions make sense, and you’re not burning your launch budget on avoidable mistakes. This is exactly what I can help you with my new Product Development and strategy Audit giving you the clarity most founders don’t have. 😃 Until Tuesday the 2nd of Feb I’m giving away 3 FREE audits 🤩 (After that it’s £49) Send me your sketch, sample, or tech pack and I’ll send you a personalised video breaking down: ✅ What’s actually ready ⚠️ What’s slowing you down 💡 The exact next steps to help you move toward launch without wasting more money. If you want clarity so you can stop guessing and finally move forward, DM me the word AUDIT. This very special offer ends soon, so be quick if you’re serious about creating a lingerie or swimwear brand! #swimwearstartup #underwearbrand #fashionproductdevelopment #smallbrandtips #freelancefashiondesigner
If your market research is based on high street br If your market research is based on high street brands, your whole strategy will be off before you’ve even begun. 🫠 I see this with so many new lingerie and swimwear founders. 
You compare your idea to huge companies with 20+ years behind them… and then wonder why nothing you research lines up.
But those brands are in a completely different world. They have different budgets, different teams, different buyers, different goals. 👉 That’s exactly why I refined my product development packages. 
Now, before we even start designing, we go through targeted, stage-specific brand research together. 
We research brands that are independent and a few years old, in a similar price range, with similar values - the ones who show you what’s actually working right now. This shift alone makes founders far more successful. 
Because instead of copying the high street or feeling lost in a sea of huge companies…
you start your brand with accurate benchmarks, real positioning clarity, and a strategy that actually matches your stage. Most people skip this step. 
My clients don’t anymore because it’s the difference between a brand that struggles from day one and a brand that builds momentum quickly. If you want your early decisions to set you up for long-term success, book a free discovery call and I’ll explain how my refined process gives you the right direction from day one. #swimwearbrands #independantfashion #fashionbrandconsultant #fashionbrandtips #fashionstartups
Did you think having a brand was just going to be Did you think having a brand was just going to be selling garments? Think again 😅 When you run a business, it’s not just about the pieces you create. It’s about you, the person running the whole thing behind the scenes. And honestly? Some of the biggest challenges aren’t the ones you expect. They’re the ones that show up in your everyday life… your energy, your habits, your health, your mindset, your boundaries, your emotional capacity. All the invisible stuff no one sees. I’ve had some kind of business since I was 14 (yes, I sold Avon through my mum’s name 😇) and the thing I’ve learned over and over is this: Your success has just as much to do with the way you live your life as it does with the way you design your products. The stuff I do that keeps my business running well has nothing to do with lingerie and swimwear… and everything to do with how I look after myself, how I communicate, how I handle pressure, how I make decisions, and how I stay grounded when things get hard. Because challenges will come. That’s guaranteed. But the version of you who’s able to move through them… that’s what actually makes the difference. I want my business to work for me and for my clients so I do whatever I can to be the person who can hold all of it. If you’re ready to step into the version of you who can lead a successful brand, let’s go. 💃 #independantbusiness #swimwearbrand #fashionstartup #lingeriestartup #slowfashionbrands
Creating a collection that is made for your custom Creating a collection that is made for your customers is very different to creating a trend focussed collection. If you shop on the high street then there is no doubt that what you are buying is ‘fashion’ these are ‘on trend’ styles for the season but this is also the reason why you might ‘hate’ everything in the shops that season too! (This is generally me 😅) Which means they are missing out on a huge group of people that just want styles that they like. Which is why you then have to go to independent brands who have a niche customer base, or make your own! As an independent brand founder do you really want to be competing with the huge high street brands? Or do you want to create your own unique brand that is made for your dream customers for styles they actually want? (I know which one I’d choose!) And this is why trend forecasting is not a big part of my process because I’m not interested in what’s ‘in fashion’. I’m interested in creating the perfect styles for my clients unique brand, where it’s not even in their thought process to compete with high street brands but stand by themselves as THE ONE timeless brand for their dream customer. 👌 Looking to create a lingerie or swimwear collection that stands out from the crowd? I’m now booking for my refined product development packages for 2026. Book a free discovery call to get started. #lingeriebrand #swimwearbrand #independantfashion #independantbrand #brandfounder #swimweardesigner #lingeriedesigner #freelancefashiondesigner #designstudio #2026collection
Follow on Instagram
  • Contact Me

© 2025. Yelena Designs