Did you know the reason why brands become so successful is not just because of their amazing and trust worthy products but because of their strong brand presence?
To create a profitable brand you need both these elements not just the product, which is why my Concept to Collection package is perfect as it includes both elements giving you a strong ground to stand on before you’ve even got any samples!

This is for you if…
- You’ve always dreamt of having your own lingerie or swimwear brand and you’re now in the perfect position to start
- You’ve already launched your first collection or 2 and you’re looking for a designer to help with your next collection to create more signature designs
- You have a strong brand presence within the intimate apparel or swim industry and you’re looking for fresh ideas for your next collection or a new type of product
- Your have a brand selling womenswear products and you want to develop designs in the lingerie or swim area
The Concept to Collection package will help you –
- 👉Know exactly who your brand is for future proofing your business for the long term!
- 👉Have refined and solution-focused collection so you’ll be the go to for yours to come!
Package one – Ideal for start ups or brands who have already released their first collection but want a stronger brand profile
Stage 1: Branding and Customer
The process will begin with a design and branding finalisation call. This is where you can tell me what you’d love to create, your ideas so far and what type of brand you’d love to create if you are a start-up.
I’ll then work my magic and have another call where I’ll present your –
- Dream customer profile
- Along with brand mission, values and USPs
- You can keep the profiles and use them for your marketing!
With this process you’ll know exactly who you are going to be marketing your products to. I can tell you this is stage is absolutely key for a profitable brand.
Stage 2: Design Development
Next we’ll move onto design development –
This process will take your from your brand concept to your final designs for your collection –
- Mood Creation & Colour Palettes
- Market & Trend Research
- Mood and market research finalisation
- Initial Sketches
- Initial sketch selection
- Final CAD Designs (Front and back views + colorways)
Package 2 – Perfect for established brands or brands who have already released their first collection with a strong brand profile
- Includes only Stage 2 – Design development as stated above.
By the end of the process, you’ll have a strong brand concept and refined designs for your collection, putting you in the perfect position to move forward with creating detailed blueprint tech packs for each style.
Already have a strong brand foundation and refined final designs, you might be interested in these…
Your Blueprint
Do you know exactly what you want your garment to look like but you just need it translating into a blueprint for your manufacture to bring to life? If so, this package is perfect for you!
Tailored Success Call
The Tailored Success Call is a 90-minute, in-depth video call session designed to address any topic of your choice, giving you the clarity and actionable insights to up-level your brand