For the fashion brand founder who doesn’t want to leave their brands success up to hope and want to strategically make sure on launch day they already have a hot audience of your dream customers just waiting to buy…
Raise your hand if this is you…
- You’re in the product development phase of your new brand and you feel excited that your launch date is coming soon but at the same time you worry you are not going to get the sales you want
- You’ve already released your first or second collection but your sales were not what you hoped for and things have been very slow. You’re not ready to give up on your brand just yet and want to create the sales you desire to make your brand a success
Imagine if…
- You already have 1000 dream customers on your waitlist before you’ve even launched your product yet
- Your dream customers are DMing you after every piece of content you post on social media asking you “when can I buy?”
- You already know how many units to order before production because you already have pre-orders
- You smashed through your slow sales period after every one around you told you how ‘hard’ having your own brand is
- You realised it wasn’t your products letting you down after all, but you just didn’t know how to sell it
- You stop getting 5 likes on your social media post and instead you get 5 sales after each post!
This is what is waiting for you!
I’m going to be honest: having the perfect product alone won’t get you there. The product is essential, of course – your customers need to trust what you’re selling – but it’s only half the plan. The other half? How you actually sell it.
This is where so many founders struggle. You’ve spent months (or even years) perfecting your product, yet the sales aren’t coming. It’s deflating, frustrating, and confusing. I’ve been there too, and it’s not fun.
And this is the exact reason why I have created this offer, because I can’t sit on the sidelines and watch this anymore when I know I have the ability to help!
Here’s the good news…I’ve learnt what it actually takes to have a sell out launch. I’ve done the hard work, I’ve worked with marketing coaches, I’ve done the courses and I’ve put it into practice and I’ve seen what can happen when you launch your product in the right way.
When you get it right, launching can feel good, fulfilling, and yes – you can have that sell-out launch you’ve always dreamed of.
This 4 month consultancy program is for fashion brand founders who want their dream customers ready to buy on launch day by building a hot audience before the collection is even launched, starting with sales, not stress.
It’s one thing to create a product. It’s another to launch it successfully and be recognised as a trustworthy brand before you’ve even sold a single piece. This program shows you exactly what gets your customers to buy and how to plan your launch for your dream sold out launch!
Who it’s for…
- New fashion brand owners who want to launch with confidence and strategy, ensuring their first collection sells out
- Fashion brand owners who’ve already launched but haven’t hit the sales they hoped for, and want to turn things around
How it works
Sold out launch plan is made up of 6 stages using my Hot Audience Method.
Onboarding form – To get to know you, your brand and your goals so we can hit the ground running from day one.
Stage 1 – Defining your hot audience – get crystal clear on who your dream customer is and build a brand that speaks directly to them, so that when they find you, they already know you’re for them.
Includes:
- Why we’re not interested in a customer profile but being in the shoes of your dream customer
- The importance of branding and without a strong brand it’s going to be much hard to get sales.
- Resources – Dream customer and branding workbook
- Workbook audit review and 1:1 call
Stage 2 – Defining your hot price – set a confident, commercially sound price range that reflects your brand value and attracts your dream customer, without second guessing yourself or comparing yourself to the high street.
Includes:
- How your market positioning can have your dream customers seeing your brand, and buying it without even a blink at the price
- Market positioning and pricing workbook
- Profit Promise Resource
- 1:1 call
Stage 3 – Creating your hot marketing assets – build the marketing assets that make your dream customer stop scrolling, fall in love with your brand and feel like your collection was made specifically for them.
Includes:
- Creating your website so your customer naturally navigates to buying.
- The importance of an aligned photoshoot (and it doesn’t have to cost the earth!) As well as using this as an opportunity for nurture content!
- Action plans and worksheets for both
- 1:1 call
Stage 4 – Warming your audience up – build a warm, engaged audience of dream customers from social media who are genuinely excited to buy before your collection even launches.
Includes:
- The phycology of selling and how social media strategy can be utilised for free to have a hot audience without convincing people to buy
- What to actually post on social media to build a hot audience prior to launch when you have no product to show!
- How to set up a high converting waitlist and why this makes your launch so much easier (and get more sales!)
- How to use your warm up strategy to plan your launch production units and sizes
- Nurture email series template
- Email launch plan templates
- 30 content launch post templates
- 1:1 call
Stage 5 – Making your audience red hot for launch – turn interest into buying intent by building the social proof, credibility and relationships that make your dream customer feel confident choosing you over the high street.
Includes:
- Why gaining trust is so important before you launch and what you can do before launching to get that from your audience.
- Press and influencer outreach strategy
- Press and influencer outreach tracker
- 1:1 call
Stage 6 – Taking everything to boiling point – Go into launch day knowing everything is in place; your brand, your assets, your audience and your plan are all working together to get you the sales you deserve.
Includes:
- You’ll receive up to 3 audits from me so that you know your progress and if there’s anything else you could refine so that you have an even higher chance of a sold out launch!
- 1:1 call – This will be our last call together where we’ll go through any areas you want so that you feel truly confident and ready for an amazing launch!
- Payment plans accepted.
- Access to pre-recorded content after the 4 months have ended.
*VIP upgrade
Launching can feel lonely, even when you’ve prepared. This is for the woman who wants to know that when launch day comes, she’s not navigating it alone.
Available to clients who have completed the programme within 6 months of working with me, this VIP upgrade gives you close access to me in the 6 weeks prior to launch and 2 weeks after which the moments that matter most.
Together we’ll plan your launch in real time, troubleshoot as things come up and make sure you’re not just executing a plan, you’re doing it with confidence and clarity.
- This includes 4 x 60 min calls throughout
- Voice note/message access via Telegram Monday-Thursday so you’re never more than a few hours away from an answer, a reframe or a reality check when you need it most.
VIP special upgrade – £1000 on sign up with programme
So, if that sounds good to you, then apply today via the application form and I look forward to working on your Sold Out Launch Plan together!
Key dates – 1st module drop week of the 18th of May
1st call 1-2 weeks after.