How I can help you

You believe certain women are not having their needs met and you’re here to change that 💪

HAVE YOU GOT AN IDEA FOR AN INTIMATE APPAREL BRAND BUT HAVE GOT NO IDEA HOW TO BRING IT TO REALITY?
OR PERHAPS YOU ALREADY HAVE A INTIMATE APPAREL BRAND BUT NEED HELP IN DEVELOPING A NEW RANGE OR PRODUCT?

I help develop refined and solution-focussed collections so you can really give women what they need and your products will be the go to for years to come!


👉Know exactly who your brand is for future proofing your business for the long term!

👉Design a refined and solution-focussed collection so you’ll be the go to for yours to come!

👉Produce technical packs that are needed for manufacturing, so the manufacturer takes you seriously and produces the design exactly as you want it

👉Help you develop perfect fitting samples squashing your returns

👉Create a range of sizes for your products

👉create a sold out launch plan so you know how to actually sell your products when they have been manufactured!

Hi I’m Yelena, lingerie and swim, design and technical expert. With 13 years of experience in intimates product development, I have brought to life hundreds of products. My experience maybe a little different to others so I’d love to share my story with you as to how I ended up here…

My intimate apparel experience started even before I completed a degree in Contour fashion, I was so determined to start creating lingerie I decided to create my own handmade lingerie brand and collaborated with photographers which led to my designs being in print! That seems like a very long time ago now but it was my roots into the industry and I look back with fond memories!

After I completed my degree I then was employed by a luxury lingerie brand in London, which is where I learnt how the real industry works! I was fortunate enough to have a job role where I did ALL tasks even though I was technically a product developer, from designing new ranges, creating perfectly fitting patterns, grading bra sizes, factory visits, securing supplies to packing orders and even doing the post office runs! I absolutely loved it, but unfortunately do to health reasons I had to leave this.

After this, and along side healing myself, I decided to create Sew Projects, my lingerie sewing brand. I was too ill to sew for my handmade lingerie brand and too ill to work in the industry so I thought, if I can’t do it, then I will teach others how to! And this is exactly what I did. Throughout this time I created the Moontide period pants pattern which is my knicker pattern specifically for period pants that can be made with 6 flow variations including my innovative ‘with wings’ that are leak proof as well as and curating sustainable and the comfiest sewing kits. I also developed a comfy but supportive soft bra that is not only for core sizes but also full bust sizes which is still very popular! And within the last few years I created 4 courses so students could become a pro! After 5 years of running a successful lingerie sewing brand I’ve decided to take a pause from this but still enjoy posting my personal makes online and still love to see what others have made with my patterns and courses!

For the last 2 years I have concentrated my efforts to help develop lingerie and swimwear brands and entrepreneurs bring their visions to life with my extensive product development skills. Some of the products I’ve had the pleasure in developing include; an innovative maternity bra, a lingerie set specifically for small busts, a bra sewing pattern and instructions manual for the winner of the sewing bee 2023 and a soft bra for people with mobility issues as well as many others!

And now, I’m not only continuing to help established and start ups brands to create their collections but I am also consulting brands on how to create a profitable brand after being mentored by at least 6 business industry experts and having applied this knowledge to my own brands. Because I am not only passionate about creating refined and solution led collections but also creating profitable brands! The product is only half of the brand and you need to know how to actually sell your products!

And finally, here’s a little bit about the personal side of me (as I know we all like to know the real human behind the brand right!?)…

What I didn’t tell you was that I also decided to live on a narrowboat with my partner for my 3rd year of university! Which was one of the most stressful times in my life because we didn’t even have a desk, working shower and real kitchen when I started my 3rd year (we also had countless problems!) If you need the advice, I do not advise! 10 years later I’m still on this boat which I call home, but we are very much looking forward to saying our last goodbyes this summer because we want to do some travelling at the end of 2025, now that I’m fully healed from my chronic health condition that I was diagnosed with in 2017. That leads me nicely on to my other passions which is holistic health (it’s how I healed from having chronic fatigue, chronic headaches sever brain fog and much more for most days, to now feeling ‘almost’ normal as I put it! Hehe.) I continue to keep up with this holistic health lifestyle because I can tell you one thing from my experience, without your good health you can’t do anything! And I live by the motto everyday. In the last few years, I have been practicing menstrual cycle awareness which has also changed my life! If you ever want to have a chat about this, I can run on for hours about this! So yeah that’s a bit about me. 🙂

Ok let’s get back to business!

Here’s what I can provide for your lingerie and swimwear brand –

  • Lingerie & Swim Innovative Design
  • Fit Testing
  • Size Grading
  • Factory Ready Tech Packs
  • Consulting
  • Launch Strategies

Imagine… after having this idea going around in your head for so long… in only a few months time, you’ll have the blueprint for your idea and are ready to get it manufactured. 👌

Book a free call with me today to get started building your dream intimates brand.