Yelena Design
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Create your dream collection now

If you’re creating a cut and sew garment it’s not If you’re creating a cut and sew garment it’s not the tech pack that is going to determine fit, it’s actually the pattern pieces! 

And just becasue you may have a really high standard tech pack, which is going to give you a great foundation for a good fit, if the pattern cutter hasn’t had experience in intimate apparel garments, thinks a few mms won’t make any difference, or doesn’t have the knowledge of intimate apparel fabrics, then the garment won’t fit as you desire it to.

And this is why I am so passionate about pattern making, something I have been doing for... gosh half of my live, 17 years! (had to think there! 😅) 

Because the pattern determines the fit. 

It also tells the cutter which fabrics need to be used and in which specific way. 

So if you’ve got a solid tech pack but your garment fit still isn’t how you hoped then it’s time to look at the pattern and fabrics. 

This is also why the early planning stage matters so much. If you’re still at concept stage for your new brand or next collection, then this is the perfect time to plan your product development strategy.

#productdevelopment #lingeriedesigner #patternmaker #Intimateapparel #independantfashion
She started the year with a brand idea she had alr She started the year with a brand idea she had already validated with real women.

Clear vision. Budget in place.

The challenge was finding the right support.

After agencies, endless searching, and a referral, we started working together in August.

Since then we have designed a bra that is innovative, supportive, comfortable, and truly functional.

We clarified her customer, market level, brand values, and messaging.

No trend chasing. Just a premium aesthetic built around her customer and vision.

Her tech pack is refined and production-ready.
We are now on the third and final sample, and it is looking very good.

She started 2025 stuck.

She is starting 2026 almost ready for production. 💪 

Imagine what you could achieve by the end of 2026 with the right support. ✨
Want to end 2026 completely differently to how you Want to end 2026 completely differently to how you started it just like my client?

Book a free discovery call and let’s get started! 💃 

#brandfounder #womeninfashion #brandconsultant #fashionbrands #pattermaker
Anyone can create a collection but it doesn’t mean Anyone can create a collection but it doesn’t mean it will sell now and in the future. 

When you focus on three thoughtful areas in your product development, you create collections that:

✨ Your dream customer actually wants

✨ Earn 5-star reviews with minimal returns

✨ Bring repeat customers year after year

This is what I help brands do through my thoughtful process, built from years of experience with start-ups, established brands, and my own business.

If you’re looking for fast tech packs or rushed launches, this isn’t for you. 

But if you want a collection that thrives now and in the future, let’s make it happen. ✨

#thoughtfulcollections #productdevelopment #fashionbrands #swimweardesigner #fashionbrandconsultant
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