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Even comfy bralettes can be made to fit well and s Even comfy bralettes can be made to fit well and support with the right tech. 

And this one aspect is just as important as any other the elements! 👆

If you’re a lingerie brand founder follow for more 🤩

#lingeriedesigner #garmentguts #independantbrand #lingeriebrand #technicaldesign
Just a few things I’ve been up to this week. 😄 #d Just a few things I’ve been up to this week. 😄

#digitalnomadslife #femaleentrepreneurlife #fashionconsultant #launchstrategist #brandfounder
When I had a lingerie brand I made sure to create When I had a lingerie brand I made sure to create beautiful images of my designs. 

A lot of them I took myself (because I didn’t have the budget for a pro photographer, I also modelled them myself too because they fit me, and of course that was ‘free’. I edited my photos to the T, spending days on choosing the right ones and perfecting each one. 

I put these on my product listings, website and etsy and thought yes beautiful clear images. 

My photos did exactly what I needed them to do, they showed off the garments beautifully, they were clear, you could see details, some were modelled and some were flat lays and I’d put so much time and effort in to them. 

I also put these same images on my instagram account. They were really good photos like who wasn’t going to buy from these. 

But the thing was, I got lots of likes and comments but the sales didn’t reflect that. 

I couldn’t understand at the time. But now I do. 

My photos were doing the job of a high street product catalogue perfectly. The problem was I wasn’t a high street brand. 

My dream customer wasn’t looking for a catalogue. They were looking for something to connect with, believe in and feel excited about. And beautiful product shots alone can’t do that.

That’s where most independent brands get stuck. They focus on making their assets look “good”, instead of making them feel like something. 

Have you ever felt like your photos should be converting, but just… aren’t?

#independentbrands #fashionstartups #productbasedbusiness #brandbuilding #fashionbrands
Can we talk about the word expensive for a second? Can we talk about the word expensive for a second? Because I think we’ve all been conditioned to see it completely wrong and especially as independent fashion brand owners. 

Swipe through, I’ve got thoughts 👉

And tell me in the comments, has this ever happened to you?

#ethicalfashionbrand #indiefashion #fashionentrepreneur #fashionfounder #sustainablefashionbrand
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