Did you know the reason why brands become so successful is not just because of their amazing and trust worthy products but because of their strong brand presence. To create a profitable brand you need both these elements not just the product! Which is why my Concept to blueprint service is perfect as it includes both of these with consultancy to give you a strong ground to stand on before you’ve even got any samples!
This package is perfect for both Start-up and established brands and can be adjusted to suite your requirements. For example if your are an established brand with a strong brand direction and customer profile, you can opt out of service 1. However if your are an established brand but want to go in a new direction you may wish to keep this service.
The concept to Blueprint package contains both concept, designs and blueprint product development for lingerie, contour based and swimwear brands with consultancy recommended for start up brands –
Stage 1: Branding and Customer
The process will begin with a design and branding finalisation call. This is where you can tell me what you’d love to create, your ideas so far and what type of brand you’d love to create if you are a start-up.
I’ll then work my magic and have another call where I’ll present your –
- Dream customer profile
- Along with brand mission, values and USPs
- You can keep the profiles and use them for your marketing!
With this process you’ll know exactly who you are going to be marketing your products to. I can tell you this is stage is absolutely key for a profitable brand.
Stage 2: Design Development
Next we’ll move onto design development –
This process will take your from your brand concept to your final designs for your collection –
- Mood Creation & Colour Palettes
- Market & Trend Research
- Mood and market research finalisation
- Initial Sketches
- Initial sketch selection
- Final CAD Designs (Front and back views + colorways)
Stage 3: Technical packs for manufacturers
Technical packs are the blueprints to your products. They include –
- Specification and style
- colourways
- Materials direction
- Construction (how to sew the garment)
- Measurements
After these 3 services the blueprint of your collection is finished and you’re ready for sampling!
Already have tech packs and want help with other stages? You might be interested in these…
Perfect fit
Perfect fit is my product development package which takes you from initial samples to the perfect fit with updates to the tech pack and all all size measurements with a size chart.
Sold out launch plan
There’s one thing creating a product or collection, but there’s another actually having a sold out launch and being recognised in the industry as a trustworthy brand before you’ve even have products for sale! The sold out launch plan will help you to know exactly what get’s your dream customers to buy and then plan your launch accordingly so you can create a sell out launch.