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    Lingerie & Swimwear Tech Packs: Why They’re Essential for Your Brand’s Success

    Yelenadesigns April 10, 2025

    Launching a lingerie or swimwear brand comes with countless technical steps — and skipping over a proper tech pack is one of the most common and costly mistakes new designers make. A tech pack is your production blueprint, and without it, even the best ideas can fall apart during sampling or manufacturing. In this post, I’ll explain why tech packs for lingerie and swimwear are not only essential, but the…

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  • Yelena Designs Lingerie and swim technical Designer and Pattern Maker
    • Starting a brand

    What you need to prepare before starting an intimates brand

    Yelenadesigns February 1, 2024

    If you believe certain women are not having their needs met and you want to change that, then you are the perfect person to create your own intimates brand! So, you are probably here because you already have an idea for an intimates brand, but maybe you feel a little apprehensive on where to begin and how to get the ball rolling (as this isn’t exactly common knowledge!) Well don’t…

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  • Yelena Designs Lingerie and swim technical Designer and Pattern Maker
    • Manufacture

    The 3 things you need before you can get your lingerie or Swimwear collection manufactured

    Yelenadesigns February 1, 2024

    Don’t expect to just be able to walk up to any factory and get your brand under way. Nope, factories will not take you seriously if you do not have the right things in place before-hand, as they are very busy and want the best clients too! You need to prove to them that you are serious on creating a brand and not just creating one sample and then ghosting…

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This doesn’t happen by accident. An “almost perf This doesn’t happen by accident. An “almost perfect” first sample comes from 👉 fully considered designs that actually work in real life 👉 Knowing exactly how specific lingerie and swimwear fabrics react on the body 👉 Precise and mm accurate pattern drafting Most lingerie and swimwear brands waste money by rushing to sampling without proper development. I help brands create thoughtful collections that actually work before production so they spend less on resampling and can focus more on having a sold out launch! 😃 #fashionstartup #brandlaunch #productdevelopment #fashionfounder #manufacturingprocess
Most founders think their collection isn’t coming Most founders think their collection isn’t coming together because they “just need samples”…
but the truth is, the problems start way earlier. When you know your dream customer, your creative direction becomes clearer.
When your concept is strong, your collection stops feeling random.
When your collection is cohesive and technically accurate, manufacturers stop guessing.
When your blueprint is solid, your garments can finally be made properly.
And when your samples, sizes, and manufacturer all align?
That’s when your idea becomes a real, sellable collection. 🤩 This roadmap is the difference between “I hope this works” and “I know exactly what I’m doing.” And I’ve just refined my packages for new and established brands to get you the very best collection. If you want to take a look, let me know where you are in your brand stage and I’ll point you in the right direction. DM me ‘Roadmap’. #productdevelopment #swimweardesigner #brandstrategy #fashionfounders #startupjourney
You can spend days tweaking your logo, your colour You can spend days tweaking your logo, your colours, your website layout… and somehow it still never feels quite right. Then a few months later, you look at it again and convince yourself it needs redoing. 🙃 So the cycle starts all over again. I know this pattern far too well because I used to do it constantly. I’d spend whole days redesigning things that were already “good enough”, and a few months later I’d decide it all needed changing again. 😅 I thought I was being productive, but honestly? It kept me stuck in the exact same place. Your brand is always in development. It’s never going to be 100% finished, and that’s actually a good thing. It evolves with you. But getting hung up on the tiny details is not what moves your business forward — and it’s definitely not what changes your bank balance. If you want a sell-out launch, you need two things: 
👉 A product women actually want to buy.
👉A plan that gets you seen by the right people. And if you want to launch next year, the thing that’s going to move you forward isn’t perfect fonts or the perfect shade of beige. 
It’s getting your product created. 
It’s having a plan for how you’re going to launch it to the right people. 
That’s where growth actually happens. 🙌 So if 2026 is the year you finally want to turn your idea into something real, maybe it’s time to spend less energy perfecting the things that won’t matter in six months… and start focusing on the things that actually will. Are you ready to start working on the parts that truly move the needle? 😀 #lingeriebrand #swimwearbrand #fashionstartup #branddevelopment #productdevelopment
If you’re building a lingerie or swimwear brand, y If you’re building a lingerie or swimwear brand, you’ve probably already realised this part is way harder than it looks: These fabrics are nothing like woven or cotton outerwear. They stretch, move, and behave differently on the body, so choosing the wrong one can completely change the fit, support, comfort, and durability of your design. And this is where most founders lose the most time, money, and confidence. I see it all the time... amazing ideas get stuck because: ❌ The fabrics don’t perform the way the founder expected ❌The stretch percentage and retention throws the fit off ❌ Samples don’t match the original illustration ❌ Every “next step” feels like a guess And suddenly launch feels miles away 😩 But imagine this instead: ✅ You finally know your fabrics will actually work for your design — no more remaking samples or guessing the stretch. ✅ Your fit makes sense, everything sits how it should, and your product feels premium… because it’s built properly from the start. ✅You’re no longer second-guessing or wasting money, and suddenly the path to launch feels clear instead of chaotic. And the best part? You can finally move out of the “spending hundreds” phase… and into the “earning thousands” phase 🤩 because your product is ready, your decisions make sense, and you’re not burning your launch budget on avoidable mistakes. This is exactly what I can help you with my new Product Development and strategy Audit giving you the clarity most founders don’t have. 😃 Until Tuesday the 2nd of Feb I’m giving away 3 FREE audits 🤩 (After that it’s £49) Send me your sketch, sample, or tech pack and I’ll send you a personalised video breaking down: ✅ What’s actually ready ⚠️ What’s slowing you down 💡 The exact next steps to help you move toward launch without wasting more money. If you want clarity so you can stop guessing and finally move forward, DM me the word AUDIT. This very special offer ends soon, so be quick if you’re serious about creating a lingerie or swimwear brand! #swimwearstartup #underwearbrand #fashionproductdevelopment #smallbrandtips #freelancefashiondesigner
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