Yelena Design
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  • Lingerie and Swimwear tech pack free resource
    • Manufacture
    • Starting a brand

    Lingerie & Swimwear Tech Packs: Why They’re Essential for Your Brand’s Success

    Yelenadesigns April 10, 2025

    Launching a lingerie or swimwear brand comes with countless technical steps — and skipping over a proper tech pack is one of the most common and costly mistakes new designers make. A tech pack is your production blueprint, and without it, even the best ideas can fall apart during sampling or manufacturing. In this post, I’ll explain why tech packs for lingerie and swimwear are not only essential, but the…

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  • Yelena Designs Lingerie and swim technical Designer and Pattern Maker
    • Starting a brand

    What you need to prepare before starting an intimates brand

    Yelenadesigns February 1, 2024

    If you believe certain women are not having their needs met and you want to change that, then you are the perfect person to create your own intimates brand! So, you are probably here because you already have an idea for an intimates brand, but maybe you feel a little apprehensive on where to begin and how to get the ball rolling (as this isn’t exactly common knowledge!) Well don’t…

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  • Yelena Designs Lingerie and swim technical Designer and Pattern Maker
    • Manufacture

    The 3 things you need before you can get your lingerie or Swimwear collection manufactured

    Yelenadesigns February 1, 2024

    Don’t expect to just be able to walk up to any factory and get your brand under way. Nope, factories will not take you seriously if you do not have the right things in place before-hand, as they are very busy and want the best clients too! You need to prove to them that you are serious on creating a brand and not just creating one sample and then ghosting…

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Yes I’m that person looking out the plane window t Yes I’m that person looking out the plane window the whole journey still in awe that I’m living in age that gets to see the world like this in a very strangely safe environment too! It’s honestly crazy and I don’t think I’ll ever get over it. But it also makes me realise that wow if we can do this then seriously the world is our oyster! If you want to build your lingerie, swim or fashion brand that fulfils you, your customers and your bank account, then come into my world! ✨ #swimweardesigner #womeninbusiness #lingeriedesigner #fashionbusinessconsultant #fashionbrands
If you want to hit and exceed your order goals for If you want to hit and exceed your order goals for your next collection launch then comment AUDIT and I’ll send you the link to my new free resource! 🤩 #fashioncollections #lingeriebrands #swimwearbrands #soldoutcollection #independantbusiness
Spend only 1 hour a day for a week to create your Spend only 1 hour a day for a week to create your own personalised brand strategy for your next best launch yet! For lingerie, swim and fashion brands 👉 who have already launched their brand but want to create more sales 👉 Brands that have been around for a few years and are ready to make their next collection drop their best one yet! You’ll: 🌟Understand exactly why your last collection didn’t convert and what to fix first 🌟 Identify which of the 6 stages broke down in your launch 🌟 Walk into your next drop with a clear, focused plan instead of hoping for a different result 🌟 Turn a disappointing launch into your most valuable piece of data Comment AUDIT and I’ll send you the free resource! #independantfashion #fashionbusinessconsultant #fashionmarketing #lingeriebrand #fashionfounder
I used to wing the launches of my new collections. I used to wing the launches of my new collections... until I realised there’s actually a psychology to selling 🙃 And I’m not the only one. This is where I see independant lingerie brands going wrong too. They either: 👉 Completely wing it and feel emotional when the sales don’t come through 👉 Post content but it’s too personal and not directed strategically, so it feels like a lot of effort with little return 👉 Spend their whole budget on assets (website, influencers, socials) before they’ve even launched and still fall flat 👉 Launch like a high street brand with a tiny audience (this one I see the most, and was guilty of too) Because when you’re new to market, no one knows you yet. You have to earn that trust before you can expect sales. And you absolutely can with a structured launch strategy built around selling psychology that actually nurtures, connects, and builds trust with your audience. ✨ If you’re ready to spend just 1 hour a day for the next 7 days on making your next launch your best one yet, comment ROADMAP and I’ll send you my FREE audit 💌 #launchstrategy #lingeriedesigner #independentfashionbrand #smallfashionbrand #fashionfounder
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