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  • Lingerie and Swimwear tech pack free resource
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    • Starting a brand

    Lingerie & Swimwear Tech Packs: Why They’re Essential for Your Brand’s Success

    Yelenadesigns April 10, 2025

    Launching a lingerie or swimwear brand comes with countless technical steps — and skipping over a proper tech pack is one of the most common and costly mistakes new designers make. A tech pack is your production blueprint, and without it, even the best ideas can fall apart during sampling or manufacturing. In this post, I’ll explain why tech packs for lingerie and swimwear are not only essential, but the…

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  • Yelena Designs Lingerie and swim technical Designer and Pattern Maker
    • Starting a brand

    What you need to prepare before starting an intimates brand

    Yelenadesigns February 1, 2024

    If you believe certain women are not having their needs met and you want to change that, then you are the perfect person to create your own intimates brand! So, you are probably here because you already have an idea for an intimates brand, but maybe you feel a little apprehensive on where to begin and how to get the ball rolling (as this isn’t exactly common knowledge!) Well don’t…

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  • Yelena Designs Lingerie and swim technical Designer and Pattern Maker
    • Manufacture

    The 3 things you need before you can get your lingerie or Swimwear collection manufactured

    Yelenadesigns February 1, 2024

    Don’t expect to just be able to walk up to any factory and get your brand under way. Nope, factories will not take you seriously if you do not have the right things in place before-hand, as they are very busy and want the best clients too! You need to prove to them that you are serious on creating a brand and not just creating one sample and then ghosting…

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Did you always know what you wanted to do or did y Did you always know what you wanted to do or did your story take an unexpected twist? 

#freelancefashiondesigner #yelendadesigns #lingeriedesign #swimweardesign #swimweardesigner #lingeriedesigner
Your tech pack is your design blueprint, if you wa Your tech pack is your design blueprint, if you want your samples to come out perfectly then make sure to include these important details into your tech packs… 

✅ Specific measurement for YOUR dream customer’s body - Generic measurements won’t work for contour fitted garments because your garment has to fit YOUR dream customer’s body not anybodys body!

✅ Reference photos or toles. - You want to be as clear as possible with your desired style and having a real toile or reference photos will enable your manufature to see exactly how it’s suppose to sit on the body. 

✅ Material direction WITH fibre properties - When it comes to fabric and your only specificing stretch mesh, I can tell you no stretch meshes are the same! 
If you want a stretch mesh for a knicker then it’s going to have very different properties to that of a bra back band for a full bust. Specificy in materials in contour designs is everything! 

My SUCCESSFUL tech packs always include these important details so that my clients don’t have to go through endless sample rounds and can launch their collections without unnecessary stress and delays. 

Save this for your next tech pack!

#freelancefashiondesigner #swimweardesigner #techpack #independantfashion #fashionbusinessconsultant #technicaldesigner #lingeriedesigner #techpacks #lingeriecollection
Infact, she can never find what she wants from the Infact, she can never find what she wants from the shops because the trends don’t cater to her!

She just wants REAL garments that fit her PERFECTLY, that feel as comfortable as being wrapped up in a blanket and made from beautiful, high quality, fabrics that make her feel AMAZING!

She couldn’t care less what the ‘in’ colour is for the season because she only wants to wear the colours that make her look and feel good. 💃 
She was never going to buy that bikini that’s apparently all in fashion right now because she only wants to wear shapes that accentuate her body, not dig in uncomfortably! 

That cheap fabric everything is made in these days? Nope, she wants to wear fabric that is good for her and the planet! 🍃

See, the thing is, if you’re following trends, you’re following the competition. Want to stand out from the competition? 

Then stay OUT of the competition!

👉With a brand that focuses on your dream customer you’ll never be out of fashion again because your customer will ALWAYS want what you have to offer. 

Your collections will be timeless, in high demand by your dream customer and therefore your business will be sustainable and profitable. 🤩

Step into your own lane and create a brand that lasts!

If you want to create a brand that is always in demand by your dream customers then I’m the designer for you! 🙋🏻‍♀️

From creating the perfect fit, to mood concepts that fit in with your brand and not the fleeting trends, and materials that feel amazing for your customer so that your garments are adorned for years…

Together, we can create this. 👌

Book a call with me today and let’s get to work!

#freelancefashiondesigner #fashionbusinessconsultant #independantfashion #swimweardesigner #lingeriedesigner #indiefashion #designstudio #timelessfashion
When a lingerie brand founder came to me with her When a lingerie brand founder came to me with her idea for a new garment, I could have pretended I’d done it all before.

But I was honest. 

She trusted me and we built a complete solution! 

We perfected the fit for her customer ✅ 

I helped her source the fabric with the correct properties for this product ✅ 

And I connected her with a specialised
UK seamstress for ethical, small-batch production ✅ 

No massive minimum orders.

No compromising on quality.

Just beautiful hosiery garments that reflect her brand values. 🙌

My client said after the project - “I’m beyond pleased with what she created.”

Running a intimates fashion brand?

Let’s chat about bringing YOUR vision to life... even if it means charting new territory together.

#independantfashion #fashiondesignstudio #freelancefashiondesigner #lingeriedesign #patternmaker #fashionpatterns #swimweardesign #swimweardesigner #lingeriedesigner #smallfashionbusiness
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