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    Lingerie & Swimwear Tech Packs: Why They’re Essential for Your Brand’s Success

    Yelenadesigns April 10, 2025

    Launching a lingerie or swimwear brand comes with countless technical steps — and skipping over a proper tech pack is one of the most common and costly mistakes new designers make. A tech pack is your production blueprint, and without it, even the best ideas can fall apart during sampling or manufacturing. In this post, I’ll explain why tech packs for lingerie and swimwear are not only essential, but the…

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  • Yelena Designs Lingerie and swim technical Designer and Pattern Maker
    • Starting a brand

    What you need to prepare before starting an intimates brand

    Yelenadesigns February 1, 2024

    If you believe certain women are not having their needs met and you want to change that, then you are the perfect person to create your own intimates brand! So, you are probably here because you already have an idea for an intimates brand, but maybe you feel a little apprehensive on where to begin and how to get the ball rolling (as this isn’t exactly common knowledge!) Well don’t…

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  • Yelena Designs Lingerie and swim technical Designer and Pattern Maker
    • Manufacture

    The 3 things you need before you can get your lingerie or Swimwear collection manufactured

    Yelenadesigns February 1, 2024

    Don’t expect to just be able to walk up to any factory and get your brand under way. Nope, factories will not take you seriously if you do not have the right things in place before-hand, as they are very busy and want the best clients too! You need to prove to them that you are serious on creating a brand and not just creating one sample and then ghosting…

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She started the year with a brand idea she had alr She started the year with a brand idea she had already validated with real women.

Clear vision. Budget in place.

The challenge was finding the right support.

After agencies, endless searching, and a referral, we started working together in August.

Since then we have designed a bra that is innovative, supportive, comfortable, and truly functional.

We clarified her customer, market level, brand values, and messaging.

No trend chasing. Just a premium aesthetic built around her customer and vision.

Her tech pack is refined and production-ready.
We are now on the third and final sample, and it is looking very good.

She started 2025 stuck.

She is starting 2026 almost ready for production. 💪 

Imagine what you could achieve by the end of 2026 with the right support. ✨
Want to end 2026 completely differently to how you Want to end 2026 completely differently to how you started it just like my client?

Book a free discovery call and let’s get started! 💃 

#brandfounder #womeninfashion #brandconsultant #fashionbrands #pattermaker
Anyone can create a collection but it doesn’t mean Anyone can create a collection but it doesn’t mean it will sell now and in the future. 

When you focus on three thoughtful areas in your product development, you create collections that:

✨ Your dream customer actually wants

✨ Earn 5-star reviews with minimal returns

✨ Bring repeat customers year after year

This is what I help brands do through my thoughtful process, built from years of experience with start-ups, established brands, and my own business.

If you’re looking for fast tech packs or rushed launches, this isn’t for you. 

But if you want a collection that thrives now and in the future, let’s make it happen. ✨

#thoughtfulcollections #productdevelopment #fashionbrands #swimweardesigner #fashionbrandconsultant
Instead of writing down my goals for 2026... I wro Instead of writing down my goals for 2026... I wrote done what I had ACHIEVED in 2025. The list was suprisingly long. 

It wasn’t how many clients I had, or how much money I was making, it was the things that felt scary to me, that I was too scared to do the year before that I felt really proud of. ☺️

I realised how these little things begin to change you and your business on a whole new level if you just keep consistently working on them little by little every day. 

Things like:

👉Refining my packages so I get founders even better results and not being afraid to stay true to my process when questioned

👉Doing things that really scared me only the year before! (And feeling more confident by doing it!) 

👉I’mproving BTS systems so my work flow is more seamless for me and my clients - Ultimately I can do things quicker and easier than before! (Such a game changer)

👉I got out of my content perfectionism block (I had major blockages mid year! 😅)

👉Making my brand more unique so me and my clients are totally aligned

👉And personally, finally selling and moving off my off-grid narrow boat that I lived on for 10 years! 

👉Achieving a Counselling level 3 qualification.

👉Travelling around Portugal whilst working 

I’m so proud of myself 🥰 and THIS is what drives me forward to do even scarier things this year eeeek! (because I know they’re coming!😅) 

So, before rushing into new goals, take a moment to look back and acknowledge what you’ve already achieved!

• what did you follow through on?

• what felt hard but changed you?

• what would have felt impossible a year ago?

Those answers matter more than any new-year list.

Tell me in the comments, let’s celebrate your scary moves and celebrate the person you are now because of that! ✨

#newbrands #buildingabrand #independantfashion #fashionbrands #independantfashion
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