Yelena Design
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  • Lingerie and Swimwear tech pack free resource
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    • Starting a brand

    Lingerie & Swimwear Tech Packs: Why They’re Essential for Your Brand’s Success

    Yelenadesigns April 10, 2025

    Launching a lingerie or swimwear brand comes with countless technical steps — and skipping over a proper tech pack is one of the most common and costly mistakes new designers make. A tech pack is your production blueprint, and without it, even the best ideas can fall apart during sampling or manufacturing. In this post, I’ll explain why tech packs for lingerie and swimwear are not only essential, but the…

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  • Yelena Designs Lingerie and swim technical Designer and Pattern Maker
    • Starting a brand

    What you need to prepare before starting an intimates brand

    Yelenadesigns February 1, 2024

    If you believe certain women are not having their needs met and you want to change that, then you are the perfect person to create your own intimates brand! So, you are probably here because you already have an idea for an intimates brand, but maybe you feel a little apprehensive on where to begin and how to get the ball rolling (as this isn’t exactly common knowledge!) Well don’t…

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  • Yelena Designs Lingerie and swim technical Designer and Pattern Maker
    • Manufacture

    The 3 things you need before you can get your lingerie or Swimwear collection manufactured

    Yelenadesigns February 1, 2024

    Don’t expect to just be able to walk up to any factory and get your brand under way. Nope, factories will not take you seriously if you do not have the right things in place before-hand, as they are very busy and want the best clients too! You need to prove to them that you are serious on creating a brand and not just creating one sample and then ghosting…

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When you focus less on your product and more on th When you focus less on your product and more on the whole of who your dream customer actually is then your fashion brand sales will increase. 😜 And this is exactly the kind of thing that we’re going to working on in my new marketing consultancy programme for independent fashion, lingerie and swimwear brands! It’s going to be SO good! And I can’t wait to help you start making the sales your brand deserves. You’ll wanna get on the waitlist because waitlisters get a special perk plus there’s only going to be very limited spaces… Find it in the link in bio! #independantfashion #fashionbrands #fashionmarketing #lingeriebrand #fashionbusinessconsultant
I’ve noticed a larger amount of people using AI fo I’ve noticed a larger amount of people using AI for everything of late and yes AI is amazing in so many ways BUT also very mediocre in so many others which means your fashion brand is going to sound mediocre too! I’ll show you why… It loves to be the nicey nice person, the professional person, the BORING person! 🥱 Because it ain’t a person! 🤣 I often find myself doing the opposite to what it advises and do you know what?! The responses have always been amazing! 🤩 The times when it’s like “I would keep it professional in this situation,” “you could do that but I’d recommend…” so what happens is you actually sound like AI. And I don’t know about you but I can spot it 10 miles off every time and it’s a massive turn off. I takes my trust away and not builds it so why would I listen to it 😅 I love it for brain fog and clarity but I don’t like it when it makes all my own writing sound like it and everyone else’s. When I’ve deliberately gone against what it advises me, opportunities has opened up, people respond surprisingly warm, people’s reactions have been amazing and I’ve earnt more money from it! Which makes me realise people want the real me, what I believe in, my weird and wonderful self and sometimes quite straight talking self (which AI doesn’t like lol!) This has taught me to trust myself and my gut so much more! And it least if it comes from your truth you won’t feel bad if someone doesn’t like it because it’s your truth! If you’re a brand founder or building your brand please go against what AI advises you to say lol it’s done me well 🤣 #fashionbrands #aimarketing #independantfashion #lingeriebrand #cultbrands
Yes I’m that person looking out the plane window t Yes I’m that person looking out the plane window the whole journey still in awe that I’m living in age that gets to see the world like this in a very strangely safe environment too! It’s honestly crazy and I don’t think I’ll ever get over it. But it also makes me realise that wow if we can do this then seriously the world is our oyster! If you want to build your lingerie, swim or fashion brand that fulfils you, your customers and your bank account, then come into my world! ✨ #swimweardesigner #womeninbusiness #lingeriedesigner #fashionbusinessconsultant #fashionbrands
If you want to hit and exceed your order goals for If you want to hit and exceed your order goals for your next collection launch then comment AUDIT and I’ll send you the link to my new free resource! 🤩 #fashioncollections #lingeriebrands #swimwearbrands #soldoutcollection #independantbusiness
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