Stop Chasing Trends and Start Building a Brand Your Dream Customer Can’t Live Without If you’re building a fashion brand around the latest trends, you’re already playing the wrong game. Your dream customer isn’t waiting for the “it” colour of the season and she’s not rushing to buy whatever silhouette just hit the runway. She’s frustrated because she walks into shops and still can’t find what she actually wants… garments…
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Lingerie & Swimwear Tech Packs: Why They’re Essential for Your Brand’s Success
Read moreLaunching a lingerie or swimwear brand comes with countless technical steps — and skipping over a proper tech pack is one of the most common and costly mistakes new designers make. A tech pack is your production blueprint, and without it, even the best ideas can fall apart during sampling or manufacturing. In this post, I’ll explain why tech packs for lingerie and swimwear are not only essential, but the…
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What you need to prepare before starting an intimates brand
Read moreIf you believe certain women are not having their needs met and you want to change that, then you are the perfect person to create your own intimates brand! So, you are probably here because you already have an idea for an intimates brand, but maybe you feel a little apprehensive on where to begin and how to get the ball rolling (as this isn’t exactly common knowledge!) Well don’t…
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The 3 things you need before you can get your lingerie or Swimwear collection manufactured
Read moreDon’t expect to just be able to walk up to any factory and get your brand under way. Nope, factories will not take you seriously if you do not have the right things in place before-hand, as they are very busy and want the best clients too! You need to prove to them that you are serious on creating a brand and not just creating one sample and then ghosting…